
Gods of the Valley: How Today's Tech Giants Monopolize the Future

Daniel Ek – The Future of Audio - [Invest Like the Best, EP.147]
podcasts.apple.comDoing some calculations examining the total amount of attention given to different forms of media, Kevin discovered that, on average, people surrender their attention for just $3/hour!
Kevin Kelly • a16z Podcast: The Truth about 1000 True Fans + Pricing Our Attention | Andreessen Horowitz
Another idea: What if anybody could run an ad and receive payments once people clicked on/watched it?
Kevin Kelly • a16z Podcast: The Truth about 1000 True Fans + Pricing Our Attention | Andreessen Horowitz
More advertisers and better ad delivery: Most of the major tech platforms aren’t satisfied with just capturing podcast market share. They’ve also invested heavily in podcast hosting and ad tech, acquiring companies like Anchor, Megaphone, SimpleCast, and AdsWizz.