
Gods of the Valley: How Today's Tech Giants Monopolize the Future

In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.
Andrew Chen • The Next Phase of Social? Listen Closely | Andreessen Horowitz
The way the world counts and values attention has to be completely rethought. As the market reevaluates how it counts and values attention, the companies that get it right will be well-positioned to grow and their investors will profit handsomely
Ashlyn Gentry • The Attention Economy
Never in human history have two of the ten largest companies on planet earth (Facebook and Google) been advertising businesses. Many of the other largest companies in the world, including Amazon, are increasing their advertising offerings. And why not: the world’s most valuable resource is harder to find than ever before, so of course more people w... See more
Joe Marchese • REDEF ORIGINAL: The Attention Economy Crisis: The Future of Content, Commerce and Culture
More advertisers and better ad delivery: Most of the major tech platforms aren’t satisfied with just capturing podcast market share. They’ve also invested heavily in podcast hosting and ad tech, acquiring companies like Anchor, Megaphone, SimpleCast, and AdsWizz.