Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
KEY TAKEAWAYS Direct mail (and other offline) success stories have left a lot of clues for all of us to learn from. Your numbers don’t lie, and they will enable you to identify campaigns that aren’t working (and should be killed) as clearly as they will show which campaigns are winners (and should be expanded). Take calculated risks and build off p
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The char
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
At the highest level, a sound pricing strategy must have clear intent, quantifiable goals, and a time frame for execution.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
But not all customer insights are equal in unlocking markets. Product marketing is responsible for deciding which key learnings help go-to-market and product