Winning strategies are always made to play on your strong points – and your competitor’s weak ones.

North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue

What market opportunity should you pursue? Who is your target audience? What is your value proposition and product? How should you price the product? How do you present it in a unique and compelling manner? Which channels work best for your product, and how do you scale them?

Market: Carefully choose the terrain on which you want to win.

Early Customers: Niche down and serve the selected audience first. While “there can be only one” seems scary initially, the intercept of an excellent GTM strategy happens when you have the solution that perfectly captures the target market's needs.

Positioning: Learn how to communicate your solution for users to understand and fall in love with it.

“A simple plan, carefully concealed, repeatedly rehearsed and executed with surprise, speed, and purpose.”

“mission-critical”

Niching down and solving the target audience’s specific pain points and problems makes a huge difference. The narrower you can be, the more you can tailor your offer to them and charge a premium for it.