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Community. Cash App didn’t invent #CashAppFriday. #CashAppFriday already existed among its fans, and until 2017, Friday tweets came organically from men and women asking each other for Cash App money for grooming or drinks. Cash App’s genius was to get on the trend. Now hosted on Twitter and Instagram, #CashAppFridays mark giveaways to people who t
... See moreandjelicaaa.substack.com • Lessons From Cash App
Gmail provided a full gigabyte of storage,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
One person telling others about a product or service can be a highly effective external trigger for action. Whether through an electronic invitation, a Facebook “like,” or old fashioned word of mouth, product referrals from friends and family are often a key component of technology diffusion. Relationship triggers can create the viral hyper-growth
... See moreNir Eyal • Hooked: How to Build Habit-Forming Products
ADVERTISING ITSELF: SHARING HOTMAIL WITH THE WORLD