Gmail

Far too often, the money that companies spend on digital marketing is just lit on fire. All the companies are competing for all of the same shoppers using higher bids as their only advantage.  Swaypay flips that on its head. It amplifies an existing behavior - people telling friends about the things they bought - and rewards shoppers for doing... See more

Email was also a channel used to great effect by some of these companies, but I rolled it into referrals. The most notable email campaign was done by Harry’s – but it was largely driven around referrals. I’ll get into that later.