
Saved by Keely Adler
Ghost in the machine
Saved by Keely Adler
the popularity-based message would be the right one in any situation where audience members had been exposed to frightening stimuli—perhaps in the middle of watching a violent film on TV—because threat-focused people want to join the crowd. But sending that message in an ad to an audience watching a romantic film on TV would be a mistake, because a
... See moreOur emotions, according to the classical view, are artifacts of evolution, having long ago been advantageous for survival, and are now a fixed component of our biological nature. As such, they are universal: people of every age, in every culture, in every part of the world should experience sadness more or less as you do—and more or less as did our
... See more