Saved by Keely Adler
Ghost in the machine
(2016) he gives a good example of how context can prime us to be receptive to different types of advertising messages. He realized that two of our most powerful drives – to stay safe and to find a partner and procreate – can lead to two opposing behaviour strategies at any particular moment: the desire to be supported by fitting in with the crowd (
... See moreDarren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
This context of touch and mediation between bodies and persons in the fulfillment of social encounters had become invisible in conventions like handshakes, which today seem inappropriate. If before touch was not seen as something that needed to be so deliberately calibrated, that is no longer the case. The touch-fulness of these touchless encounter... See more
Benjamin H. Bratton • Touchlessness
Eduardo Bericat, a sociology professor at the University of Seville, says “As human beings we can only experience life emotionally.”