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Getting to Yes: Negotiating Agreement Without Giving In
The challenge is not to eliminate conflict but to transform it. It is to change the way we deal with our differences
William Ury • Getting to Yes: Negotiating Agreement Without Giving In
The most powerful interests are basic human needs. In searching for the basic interests behind a declared position, look particularly for those bedrock concerns that motivate all people. If you can take care of such basic needs, you increase the chance both of reaching agreement and, if an agreement is reached, of the other side’s keeping to it. Ba... See more
William Ury • Getting to Yes: Negotiating Agreement Without Giving In
If you want someone to listen and understand your reasoning, give your interests and reasoning first and your conclusions or proposals later
William Ury • Getting to Yes: Negotiating Agreement Without Giving In
The ability to see the situation as the other side sees it, as difficult as it may be, is one of the most important skills a negotiator can possess.
William Ury • Getting to Yes: Negotiating Agreement Without Giving In
Any method of negotiation may be fairly judged by three criteria: It should produce a wise agreement if agreement is possible. It should be efficient. And it should improve or at least not damage the relationship between the parties.
William Ury • Getting to Yes: Negotiating Agreement Without Giving In
People listen better if they feel that you have understood them. They tend to think that those who understand them are intelligent and sympathetic people whose own opinions may be worth listening to. So if you want the other side to appreciate your interests, begin by demonstrating that you appreciate theirs.