Get Together: How to build a community with your people
Nish wanted to find people who loved their own city (value) and who wanted to share what their area offers (purpose).
Charles Vogl • Building Brand Communities: How Organizations Succeed by Creating Belonging
When you build a community, you create a social identity. The Social Identity Cycle consists of three stages: identification (person identifies with the community), participation (member takes action to participate in community), and validation (member rewarded for action). Remember to invest in diversity, equity, and inclusion from day one.
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
Community building 101:
- Make it a cause worth fighting for
- Commit daily for best chances
- Members should feel a sense of validation every time they show up
- Curate founding members
- Begin by growing organically
- Facilitate bonds between members