Gen Z’s Curiosity Fingerprint for the Future

When you account for the fact that Gen Z is now the largest generation in the U.S., small-scale behavior changes compound into macro-sized cultural shifts.

The upsides to this generation’s fluidity are many; however, a desire to engage in politics is usually not among them. With a diminished sense of roots, of national belonging, Bianca saw that her peers were even less incentivised to get involved in traditional parties – but also that a deep need and equally deep potential for involvement in somethi

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By 2028, Millennials and Gen Z will combine to become the largest voting age population in the nation. Even with that massive generational shakeup looming, there remains precious little research and in-depth analysis on how younger Americans think about politics and society.