Gen Z does not dream of labor

Young people don’t want to rent their time to corporations—they watched their parents and grandparents get burned during the Great Recession and again during the COVID pandemic. Why work within “the system” with capped upside when you can use your hustle and savvy to dictate your own fortune, and have equity upside?

Interest in the r/passive_income subreddit, where users swap tips on earning extra cash, skyrocketed throughout the pandemic, while Google search inquiries on “passive income” have more than doubled since March 2020. And more people are now making money through unconventional means – the number of self-employed people who reported “unincorporated” ... See more

The Creator Economy results from a complete paradigm shift in the way GenZ sees the Work. They don't want to work for others as they discovered they could make money on the internet by applying their skills in areas they love. They don't want to follow processes at a big corporation but rather collaborate on projects in which they thrive.