Web3 founders need to take a step back and come to peace with the idea that there is no need to reinvent the wheel by introducing tokenomics models into every idea. Tokenomics is a powerful tool if used correctly. But tokenomics should take a back seat to the concept of engagement. Engagement is the basis of consumer success.

Early versions of token distributions have led to unsustainable dynamics wherein speculators are rewarded instead of those who are adding consistent value to networks through actual usage.

For the foreseeable future, the most successful community currencies will come from games. What makes a virtual currency sustainable? The willingness of payers to convert and retain. Who has figured this out better than anyone? The free-to-play gaming industry, with annual microtransaction revenue of nearly $100b. What drives the willingness of gam... See more