Fwd: Augmented Report
mail.google.com
Fwd: Augmented Report
a management system that uses real-time analysis and mathematical models to help marketers decide how to allocate their online advertising media spend across search, display, and social to maximize return on investment (ROI).
What this translates to is an avid acquisition play, where display and traditional media are targeted toward the defined enterprise segments that have traditionally yielded the highest return. Often,
Email has been compromised, becoming the go-to channel for customers looking to get the best deal.
What the company really needed was distributed data to lots of people. That is, reports. My chosen tool failed miserably because it stunk at reporting.