Future Tech China: The Next Wave of Virtual Influencers

Then we have @fit_aitana. Aitana López was created by the Spanish AI modeling agency The Clueless. She is Spain’s first-ever AI influencer. Rubeñ Cruz, the founder of The Clueless, has expressed that the creation of Aitiana was to overcome friction involved with real-life influencers, such as cancellations and disagreements on campaigns. According ... See more

Influencers are the future of discovery-driven, brand-centric commerce. This means that they’re juxtaposed to Amazon and search-driven, brand-agnostic commerce. Picks and shovels like Shopify and Stripe enable influencer commerce.