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Advertising spend is down, non-essential affiliate marketing is on life support, subscription strategies are nascent, and direct-to-consumer commerce is a rarity. Media is being forced to evolve, once more. And so are brands.

When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more

Totem is recreating this social experience with what they call "P-commerce" for Proximity commerce, using technology to bring the point of sale to where people are most of the day: the office, hotels, co-living spaces... Totem provides an assortment of goods that can be used immediately, whether it’s food (a quick breakfast, an energy sport bar aft... See more

There are effectively 7 salient points that advocate the potential of the Content-Community-Commerce Model.