Funnels, Tubes, and Spaces

Playgrounds over Paths

Today's standard design wisdom focuses on the design of linear paths. Sometimes they may branch, but they're ultimately a sequential set of steps towards a desired outcome.

Within complex systems, these paths often lack the flexibility to adapt to emergent conditions - users acting outside the "designed boundaries".

Instead of... See more

Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.

All information tools have to give users some wa... See more

The best idea is worthless without a funnel.

How to build fast funnels to validate and iterate startup ideas: 1. Define positioning & value prop

→ This starts with the user journey and the onboarding. Many mess this up. Simpler the better. Simple Scales, Fancy fails.

2. Create free value as lead magnets

→ Checklist, Guides, Tutorials, Workshops.... See more