Fundamentals of modern loyalty

Membership is a concept that is timeless, important, and powerful. It is part of our innate humanity to gravitate toward community. Once trade economies developed, we proved we were willing to pay a premium for connection, and the Membership Economy was born.

According to psychologist Abraham Maslow, after satisfying physiological needs and safety, people focus on needs of belonging and esteem before ultimately moving to self-actualization. The Membership Economy helps people satisfy those needs.