From market failures to market opportunities: managing innovation under asymmetric information - Journal of Innovation and Entrepreneurship
springeropeninnovation-entrepreneurship.springeropen.com
Saved by Gaia Soykok
From market failures to market opportunities: managing innovation under asymmetric information - Journal of Innovation and Entrepreneurship
Saved by Gaia Soykok
Discovering markets for emerging technologies inherently involves failure, and most individual decision makers find it very difficult to risk backing a project that might fail because the market is not there.