From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
nytimes.com
From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
We now needed a name for this sauce, and what we came up with—Newman’s Own Industrial Strength All-natural Venetian-style Spaghetti Sauce—horrified our brokers. “Industrial strength! They’ll think it’s for factories—they’ll never buy it to put on spaghetti.” As usual, we disregarded their “expertise”