From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams

Every sports story is a labor story, and this one dates back to 1965 when the fledgling Major League Baseball Players Association began to strengthen in response to the owners’ threat that they would cancel the players’ pension plan. Since then the sport has seen nine work stoppages, some $270 million in owner fines after the players proved the tea... See more

In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating accor... See more

The Silicon Valley small business, the SV-SB, is a hybrid of sorts — it intertwines small business values and discipline with big tech know-how and ambition.

• Founding teams may look like that of a “traditional” Silicon Valley startup. They’re native to Silicon Valley ethos, skills, and playbooks. But , beneath the surface, they’re different. You m

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