Framing
Can we re-frame this in terms of the customer’s problem?
What’s the soonest we could get this done?
What would you need to get this done tomorrow instead of next week?
What would we need to do to get twice as many customers? Ten times as many customers?
How does this relate to our goal? Is this the most important thing we can do for our goal?
What’s mos
What is included in a narrative, what is left out and the values it embodies are determined by what cognitive scientist and linguist George Lakoff refers to as ‘frames’. These cognitive structures are shaped by our personal and collective histories and allow us to conceptualize and organize what we see (and fail to see) and how we see it. The meani... See more
Designing Systems Interventions – Transition Design Seminar CMU
The process of shaping the vision begins by clearly articulating the problem that the team will try to solve. This essential step is often overlooked, or we assume everyone knows what the problem is. The quality of a problem statement increases our team’s ability to focus on what really matters — and, more importantly, ignore what does not. By deve
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