Founder of Poolside FM Knows How to Make Shit Go Viral · Worklife Blog

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

Ari Lewis's playbook for creation as a service:"Find initial tractionShift the emphasis from the individual to the greater media brandScale and continue to add value"

Don’t be a product visionary—or, worse, a product dictator. Your company shouldn’t be a cult of personality, building exclusively what you want on the timelines you decide. WeWork is one example of how that path leads to certain doom. Among the numerous excesses, questionable decision making, and lavish capital infusions based on little evidence th... See more