In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

The first thing I’ve come to learn is that pursuing something as open-ended as internet reform requires intentional scoping and goal-setting. The New Internet was never a single thing. It was fractured and messily connected from the jump. This messiness was used as feedstock to accelerate its consolidation under what became the crypto industry. It ... See more