Formats Unpacked: The Michelin Guide

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work

The first, and most obvious thing, is that they are visual. If I was going to move a piece on a map then I could point to where it was and where it needed to go. Navigation was visual but that was normal. Except, I realised it wasn’t. When people stopped me in their cars to find their way to the nearest petrol station — this was 2004 and GPS was st... See more