Forget Influencers—The Future is Curators

The bottom line in the difference between influencers and curators is that curators are genuine. And we’re attracted to that.

To start, curators are individuals who find, organize, and share their favorite content and products in an authentic way — not because they’re being paid to shill a certain product.

So what’s the difference between an influencer and a curator?

What has become more and more clear to the non-influencer social media user is that things aren’t what they seemed. Influencers aren’t out to “influence” their “followers” in a positive way — they’re looking to “influence” them to purchase material goods from brands that are willing to pay them enough to advertise. Influencers are more concerned wi... See more