for the love of god zoom out
How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to
... See moreAndreessen Horowitz (AZ) • Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
10 lessons from the past year
- There has to be value: product market fit, there must be fundamental value for users
- Web3 and crypto are not consumer friendly: people want problems addressed regardless of labels or terminology — " Crypto will scale when the technology becomes the invisible enabler of what consumer actually care about "
- Incentive desig
Katelyn Donnelly • Web3: It's all still happening!
The Three Components of Crypto Success: Product/market fit, Community participation, Sufficient decentralization (community ownership)
The need for product/market fit is obvious. Without a product people want, there are no users, no business, and it will be difficult to sustain a community for long. Community participation and decentralized control
... See moreJesse Walden • Progressive Decentralization: A Playbook for Building Crypto Applications | Andreessen Horowitz
Early versions of token distributions have led to unsustainable dynamics wherein speculators are rewarded instead of those who are adding consistent value to networks through actual usage.