For the Culture

The way it has worked for ISIS is the same way it works for brands, the military, and political affiliations.

Just as beauty lies in the eye of the beholder, meaning lies in the mind of the interpreter. Differences in interpretation help demarcate who we are and to what tribe we subscribe.

Slow culture is what causes us to behave the way we do—our shared beliefs and values—and fast culture is a reflection of a community’s beliefs displayed in how society functions (most often seen in rituals, language, art, music, and film). Fast culture is typically ephemeral (a new diet trend or slang word), and slow culture occurs over long stretc

Likewise, the future of NFTs is intrinsically connected to the future of brand because they provide an operationalizable receipt of membership into the tribe that enables the brand to facilitate the community and foster loyalty among its members.

The dollar is just paper that we exchange as a representation of something else. It is a signifier that stands in for a monetary value that is negotiated and constructed twenty-four hours a day through trade. Just like culture itself, currencies remain in constant fluctuation as people and institutions around the globe decide on their meaning.

naive realism, where people believe that their worldview is objective and that people who disagree are misinformed or irrational.

It is an extension of who we are.

Symbols, patterns, pins, buttons, hats, clothes, tools, and technology of all kinds of variety make up the many forms of human-made creations that reveal information about the values and customs of the people who use them.

Anaïs Nin is famously quoted as saying, “We don’t see things as they are, we see them as we are.” That is, the truth is not as objective as we would like to believe. The truth is culturally mediated and socially negotiated and constructed based on our communal view of reality—our beliefs.