For Creators, Everything is for Sale

Creators make more money by selling directly to their fans and by collecting royalties every time their NFTs are resold. This is an entirely new revenue stream that is only possible because of true digital ownership that can encode royalty logic in the media itself.

This new tech stack has also empowered creators with new ways to monetize. Salaries are being replaced by advertising, merchandise, subscription fees etc.

Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for dire... See more

Creators are increasingly discovering ways to monetize their followings and talents, from merch (Fourthwall) to brand marketing (Pearpop)* to distinct product lines (Skims) to communities (Patreon, Fanhouse). Another toolkit for creator monetization, NFTs, will continue to improve, as will the infrastructure for creators to use web3 products to mon... See more