I write like the 12 dollar desk salad, the bar that packs 20 grams of protein and plastic into one 200-calorie brick. But good writing, like a good meal, needs fat. It should indulge readers, is meant to be chewed and enjoyed, affording a generous escape from the prosaic and mundane.

Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste. [2]

Taste is

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“Hot girl food” is about a sense of romanticizing simplicity; like the act of cracking open a can of smoked fish, “hot girl food” is seemingly effortless. But of course, even the things that are portrayed to us as “effortless” require effort; this is the myth of “no makeup” makeup, or the “effortless dinner party” that can be flung together with ba... See more