The Next Brand, Episode #7

This is the Great Commoditization .

Things that were once scarce and precious are becoming abundant and cheap, quickly.

Things that were once hard-won outputs – of years of study and tireless dedication, of multi-billion dollar government programs – are becoming readily available inputs .

From the perspective of a human or a business who previously co

... See more

Agriculture was a tremendous invention – it got people fed and freed them to do many things. But agriculture – taken to the extreme in the pursuit of profit leads to a sick and obese population and industrialized farms with little regard for the environment or animals. And in response to that, we now have amazing artisanal and healthy food choices ... See more

The takeout and delivery business needs to be rethought. I see two new popular paths emerging. They represent diametrically opposing views of this space.