Despite these enormous acquisitions and partnerships, delivery app giants struggle to reach profitability, even while charging feeble restaurants exorbitant fees. From this viewpoint, the food delivery ecosystem is broken. It’s one of the reasons why smaller, more localized delivery services have emerged with a new focus: to help restaurants market... See more

When Uber entered the food space they wanted to do something different, to innovate. Why not leverage their existing infrastructure to make online food delivery better?

The takeout and delivery business needs to be rethought. I see two new popular paths emerging. They represent diametrically opposing views of this space.