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Food & Bev: A New Approach
3. Bringing the point-of-sale to the consumer
Alexandre Dewez • 🥕 Key Learnings From our Webinar on Grocery
Most CPG industries have about one-quarter of sales coming from brand websites, according to data he cited from a Walker Sands report. There is only so much share available in the age of brand vs retailer vs big third parties like Amazon.
Beth Newhart • Alcohol’s three-tier system slows ecommerce and dates the industry
Big brands are losing share of America’s GDP pie. Small brands are like the phoenix, rising out of their ashes. Birthed by the seeds of low startup costs, infinite digital shelf space, and hyper-targeted advertising, direct-to-consumer companies with strong brand identities and hyper-efficient ad targeting are unbundling big retail brands. Options ... See more