Since the start of the year (2022), fast fashion giants H&M and Zara have launched about 11,000 new styles combined.Over the same time, ultra-fast fashion brand Shein has released a staggering 314,877 styles. 

Everyone knows that China is good at manufacturing. That’s been true for decades. What’s changed is that over the past five years, Chinese companies have caught up, and in some cases surpassed, the rest of the world in its understanding of mobile ecommerce consumer experience.