Flywheels, flywheels, flywheels

there are really only three things that we need to worry about. The first is the brand itself. The other two are the content and the function.” I drew in two more circles and labeled them appropriately, then continued. “If we can determine what to put in these three circles, then we can build any site to serve any audience, including your educators

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On Deck is building a web of flywheels: each fellowship has its own flywheel(s) which connect to those of every other fellowship in one form or another.