Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed t... See more

Where community becomes powerful is when there are clear and well-defined goals. Each plan should be tied with a metric to measure the impact on the community. First, you should ask yourself what is valuable to measure. Avoid vanity metrics like the number of members: it doesn’t matter how many people are in your community if no one is interacting