[FKPXLS] The Illusions of Free-to-Play

-Monetization: eg. value accrual mechanisms, transaction fees

The vast majority of your users will be free. You can kinda monetize them with ads, but you are really only going to see a buck or two of revenue per month per user. The real money is found in the in-game digital purchases. These are the skins on Fortnite characters, an extra life in Candy crush, etc.