Fiverr's Road to 797% Growth: The Decision Frameworks Behind Their Success

EBay had an enormous advantage over the competition that it only then, under challenge, was coming to appreciate: a nicely balanced critical mass of sellers and buyers in each of hundreds of categories. This delicate balance had been achieved through the natural evolution of the eBay ecosystem, without the intervention of any guiding hand. If in an

... See more

Marketplaces win if they can more cheaply attract demand/supply then their competitors and are then able to extract the most value possible from the network without increasing churn. Upwork did this via the press. Fiverr did it via viral growth loops. Braintrust does it with crypto.

In traditional marketplaces, startups must hire many richly compensated people in cash and equity to cover all of the functions of the company: product, development, sales, marketing, finance, customer care, etc.