Five Trends for the 2020s

about customer expectations—that they transfer between customers and across industry and other boundaries—and it becomes clear that the emergence of a Post-Demographic consumer arena is about expectation transfer, too. Post-Demographic Consumerism is really about saying that the world is now too complex, ideas too available, people too networked, a

In today's affluent consumer societies, that drive means decision making on new products, services, and experiences becomes inextricably linked to identity. Through their consumption, your customers are pursuing nothing less than the self-improvement—physical, mental, emotional, spiritual—that can help them transform into their ideal selves.