Five takeaways about Facebook's pivot to audio

But increasingly, creators with loyal followings are creating their own independent offerings—ranging from paid courses to niche communities to vertical social networks—with the basis of competition shifting to curated content and community, trust in a particular creator, and alignment to specific topics.

As Facebook evolved, adding comments, the newsfeed, the like button and then emoji reactions, Facebook intentionally pushed to increase the “write” side of the ratio in its base interaction model, but it was and always will be pushing against a rope. The atomic unit of content is predominately skewed towards an individual sharing something from the... See more

Again, as I noted above, Facebook made the 2013 decision to increase the value of newsworthy links for a reason, and in the time since, BuzzFeed in particular has proven that there is a consistent and repeatable way to not only reach a large number of people but to compel them to share content as well. Was Krugman wrong because he didn’t appreciate... See more

“Part of what we want to do is not just create a model of how audio can be transformed,” she said, “but also make a push forward for creator-driven culture so that this culture isn’t being shaped by the platforms and technologists, but the artists and creatives and talent.”