Finished software

I’d speculate that another factor is the half-life of cool new productivity software. Evernote, Slack, Notion, Roam, Craft, and many others seem to get pretty far on community excitement for their first few years. After that, I think you have to be left with software that serves a deep and hard-to-replace purpose in people’s lives. Muse got there f... See more

Blame human nature. As much as we intellectually appreciate openness, at the end of the day we favor the easiest path. We'll pay for convenience and reliability, which is why iTunes can sell songs for 99 cents despite the fact that they are out there, somewhere, in some form, for free. When you are young, you have more time than money, and LimeWire... See more

To understand Product Design, you need to understand the tech industry.

The underlying appeal in software as a business is scale . With zero marginal costs, you can build your product just once and put it in the hands of billons. The goal is scale, and the strategy is growth.

But this strategy of endless growth cuts against one of the fundamental pri... See more

File over app File over app is a philosophy: if you want to create digital artifacts that last, they must be files you can control, in formats that are easy to retrieve and read. Use tools that give you this freedom. File over app is an appeal to tool makers: accept that all software is ephemeral, and give people ownership over their data. In th... See more