Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely d

Customers need to be able to easily understand what your product is, why it’s special and why it matters to them.