Figma’s Early Days—How Patience & Discipline Fostered a Killer Product

Figma acquisition shows how hard it is to turn money into software. You'd think for $20B you could build something as good as Figma yourself, but you can't. Software is art.

Many software companies are started opportunistically, so their product roadmaps are evolutionary. But the CEO and co-founder Parker Conrad built Rippling through intelligent design. Each product has a whitepaper, each funding round has a written memo. Releasing these memos publicly means Rippling is unafraid of competition: if you give your produc... See more