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While few statistics exist surrounding the microbiome today, scientists agree that the microbiome affects virtually all aspects of human health. Demystified by platforms like Seed (synbiotic supplement) and Thryve (personalized probiotics / food recommendations), we believe that the microbiome will be increasingly measured and managed as a fundamen... See more

The first wave was pivotal in starting and encouraging the conversation around women’s health and normalising the use of digital health tools. Startups in this formative era predominantly targeted a younger, digitally-native customer, and so the next natural progression for the market was to start solving for issues experienced by older women.