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And now, new technologies are making it possible for women to manage their health and well-being on a more precise and personalized level than ever before. Ranging from fertility tracking apps to post-menopausal medications, new platforms are giving the women’s health market a long-overdue makeover.

While we have seen a number of companies addressing menstrual health, reproductive health and pregnancy there is still a noticeable lack of companies in menopause, sexual health and other forms of urogenital health.

Over 60 million women in the US alone are menopausal however menopause (an inevitable part of female ageing) is still viewed by some as ‘niche’.

We feel there is enormous opportunity for growth in this market and in fact, some reports claim it could reach $50bn by 2025.