The usual cycle with social media sites is that they start out being very flexible and open, and are happy to have users even if those users are sharing content that sends other users off-site. But, over time, they try to get more content hosted on their own systems, and to promote it more relative to the competition. Google, while not a social pla... See more

Free from the responsibility of promoting friend posts, Meta’s sophisticated algorithms can now curate content from across 3 billion monthly users when making recommendations to turn Home into “the starting point for connection, entertainment and discovery on Facebook”. Because even though users may be requesting a Feed tab to keep up with their fr... See more

A blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.