Fear Indifference Not Rejection
I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movies in theatres, but confidently stand behind his recommendations. And some people are eager to share a link to an article or idea that’s worth reading. Most people, though, hesitate. “What if the other per
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Listen deeply to what people have to say about your brand and your product. The answer key is already in front of us. This is not new, but it is becoming more and more important, and rarely is it being implemented at the right moments, (again, during R&D vs. post-campaign analysis.)
How do we do this? I’ve dubbed it “Layering & Triangulating... See more
How do we do this? I’ve dubbed it “Layering & Triangulating... See more
Matt Klein • Marketing Won't Save You. Your Consumers Will.
The higher and more exciting standard for every project should force you to ask questions like this: What sacred cows am I slaying? What dominant institution am I displacing? What groups am I disrupting? What people am I pissing off?
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
They practice brutal, nonhierarchical honesty. And they act in the face of risk, because their fear of not succeeding exceeds their fear of failing.