Fear Indifference Not Rejection
I wanted an audience, but I also knew that having the wrong audience would be worse than having no audience, because they'd constrain me with their expectations, forcing me to focus on one tiny niche of my worldview at the expense of everything else, until I became a parody of myself.
It was clear to me that the only way to resist becoming what othe... See more
It was clear to me that the only way to resist becoming what othe... See more
Gurwinder • The Perils of Audience Capture
The question isn’t how should car companies talk to the father who bought the car. The question isn’t even how they court the highly influential opinion of his friend, the car guy. The concept of buyer and influencers isn’t a new one. The question
