Since the start of the year (2022), fast fashion giants H&M and Zara have launched about 11,000 new styles combined.Over the same time, ultra-fast fashion brand Shein has released a staggering 314,877 styles.
In the US alone, the secondhand fashion market could grow 20% between 2020 and 2025 to reach $67 billion in size, according to estimates by Business of Fashion Insights.
One of the ironies of Gen Z’s passion for climate advocacy is Gen Z’s simultaneous love for fast fashion. Namely, the rise of SHEIN sits in stark contrast to professed values. But consumers will always value convenience and affordability above all. An offshoot of fast fashion’s popularity is that overstock and secondhand are major categories for su... See more