Fashion Month, unstacked

Zara is building a hybrid business model, where it combines fast fashion with cues of luxury (curated capsules, art direction, photography, model selection, styling). Zara is still in the business of the mass consumption of standardized products, but now it’s also in the business of considered consumption of signaling products (Peter Lindbergh merc... See more

In the fashion industry, gatekeeping is an unspoken rule. Which sets many up for failure, burnouts, or debt. If you’re extra lucky, everything combined. This closed-door policy is a cynical paradox, considering fashion lives off the public. And yet, we are all guilty of spreading glittery narratives, differing from the notably less sparkly reality.