Fanocracy: Turning Fans into Customers and Customers into Fans
David Meerman Scott, Reiko Scottamazon.com
Fanocracy: Turning Fans into Customers and Customers into Fans
... But now that we’re in this position and know that we have this power, what do we do with it? We already know what we can do for the stories and characters we love: #BlackHeroesMatter, the aforementioned #RallyForRose, Sense8 fans fought for a conclusion to one of the most queer and diverse SciFi TV shows ever, and were rewarded with a two-hour ... See more
Shawn Taylor • We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
And like mixtapes, the newsletter relationship is creating a cult-like following for the creator, turning readers into fans. The fan comes along for the ride as the writer moves from amateur status to stardom and it introduces a relationship with the creator that’s personal. This opens up a ton of opportunities for emerging businesses and, visibly,... See more
Jarrod Dicker • Media 2020: Rise of the Renaissance Creator
Organizations that build their businesses around people’s needs to belong, to be connected, and to be admired, that are focused on relationships over products, are winning in today’s economy.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
