Fanocracy: Turning Fans into Customers and Customers into Fans
David Meerman Scott, Reiko Scott
amazon.com
Fanocracy: Turning Fans into Customers and Customers into Fans
The customers are now the stars. Smart companies, in a bid to keep their business, are making customers feel special by shining a spotlight on them. It helps cement the existing bond with the company. When companies go over the top to make customers feel special, the customers can’t help but talk about it with all of their friends and family.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Fans have long been stuck on the sidelines of their favorite sporting events. The team/player to fan relationship is limited to league scheduling, event organizing and physical structures. Fans have long driven the value of their favorite leagues and teams but always at arm's length, leasing these experiences versus owning them. But with blockchain... See more
Jarrod Dicker • Fans, Ownership and 24/7 Markets
Creators, including brands, influencers, and platforms, must make content that inspires engagement and cultivates “true fans” important for all communities:
Edward Rooster • eSports, Communities & Storytelling
They passionately recommend your company to friends, neighbors, and colleagues. New customers are made because a friend wouldn’t stop talking about a product or service, especially about how it changed her life. They believe in the company and its people. Customers may actually profess their belief in your mission statement, especially if it is foc
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